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Gamification may be the use of game mechanics to non-game activities to alter people???s behavior. Using gamification, corporate loyalty programs can significantly improve their effectiveness by adding more intrinsic motivators towards the loyalty experience. The production of gamification projects is expected to generate $1.6 billion in revenues by 20151 and investors took notice.
gamification service
The term "gamification" can be used to describe the application of game mechanics in a setting to help encourage user engagement. There are lots of gamification examples utilized in conjunction with social networking, social buying and websites. Obviously video games being the major supply of of inspiration and application.
In the past year, over $10 million in seed capital has flowed into gamification platform startups and also over $25 million into companies applying gamification as a core customer strategy. A minumum of one $100 million fund has recently dedicated a portion of their investment to gamification.2 Marketers have also fully embraced the tremendous potential of harnessing social online activities and games for that purpose of enhancing brand awareness-worldwide online social-networking advertising spending likely to exceed $4 billion by the end of 2011 (see Figure ).Targeted, casual social gaming audiences are probably the best and compelling current online opportunities3.
gameification
Figure . Gamification examples - Advertising spend on social networking websites continues to grow.
1 Proceedings at Gamification Summit 2011, Wanda Meloni, M2 Research, January 20, 2011.
2 ???VCs gain levels with ???gamefication??? investments,??? VentureBeat, December 10, 2010.
3. Urstadt, B., ???Social Networking Is Not a Business-But It Might Be Soon,??? MIT Technology Review, July/August 2008.
gamification service
The term "gamification" can be used to describe the application of game mechanics in a setting to help encourage user engagement. There are lots of gamification examples utilized in conjunction with social networking, social buying and websites. Obviously video games being the major supply of of inspiration and application.
In the past year, over $10 million in seed capital has flowed into gamification platform startups and also over $25 million into companies applying gamification as a core customer strategy. A minumum of one $100 million fund has recently dedicated a portion of their investment to gamification.2 Marketers have also fully embraced the tremendous potential of harnessing social online activities and games for that purpose of enhancing brand awareness-worldwide online social-networking advertising spending likely to exceed $4 billion by the end of 2011 (see Figure ).Targeted, casual social gaming audiences are probably the best and compelling current online opportunities3.
gameification
Figure . Gamification examples - Advertising spend on social networking websites continues to grow.
1 Proceedings at Gamification Summit 2011, Wanda Meloni, M2 Research, January 20, 2011.
2 ???VCs gain levels with ???gamefication??? investments,??? VentureBeat, December 10, 2010.
3. Urstadt, B., ???Social Networking Is Not a Business-But It Might Be Soon,??? MIT Technology Review, July/August 2008.
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